Trends: Denim

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Let’s think back to a time when denim wasn’t the dominating fabric in American culture. It’s pretty hard to pinpoint a time simply because it was popular from the get go. Back in 1873, denim was created in San Fransisco by Jacob Davis and Levi Strauss. During the Gold Rush, at the same time Davis and Strauss were working, miners needed heavy duty pants to resist hard work. From this denim jeans were created. Now for a while jeans were only worn by workers, however as the 50’s rolled along and teens learned what rock and roll meant, jeans were worn by all. During this time specifically, James Dean and other actors universalized jeans. They became a trademark piece for all the bad boys and greasers at the time, but men were not the only ones sporting this new trend. Marilyn Monroe revolutionized style for women when she wore jeans in her films as well. Denim quickly crept its way up the trend pole in America and has yet to leave.

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